71 west 23rd street NY,NY 10010
71 West 23rd Street SUITE 301
NEW YORK, NY 10010
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About New York Models:

New York Model Management's international staff brings a wealth of fashion savvy and experience to anticipate upcoming trends in the fashion industry. Its owner, Heinz Holba, established L.A. Models in 1985, after many years of heading agencies in Canada and Southern California.


In just over three decades of operation in the fast-paced, high-stakes world of modeling, founder Heinz Holba has built L.A. Models and New York Model Management into two of the most powerful and successful agencies in the industry.

Born in Austria, Holba moved to Canada to pursue aeronautics. He got his start in the modeling industry by way of a real estate investment through which he bought Canadian agency, Booking One in 1978. Just a year later, Holba acquired the Elite/John Casablancas Modeling Schools and Agencies Canadian franchises and soon after established ten additional agencies and schools throughout Canada and California. After managing these establishments for a number of years, working very closely with both Elite New York and Elite Paris, Holba sold them to give his full attention to the inception of his very own L.A. Models in 1985. And just a decade later was the birth of L.A.’s sister agency, New York Model Management.

Since the early 1980s, Holba has worked tirelessly to bring a significant international modeling presence to Los Angeles and increase/maintain that of New York’s. It is evident that Holba's efforts have paid off as L.A. Models is the largest modeling agency on the West Coast and one of the most respected in the world. New York Model Management in Manhattan has achieved the same notoriety. Providing full service to its clients, New York Model Management maintains a presence in the fashion center of the country as well as booking directly into Europe and other U.S. cities.

While it hosts a boutique size, this is not to be confused with its heavy-weight influence within the modeling/fashion industry. Over the past 20 years, New York Model Management has established itself as a key player amongst its many competitors/industry counterparts. Year after year the agency exhibits/holds a solid/significant presence in all major fashion weeks including New York, London, Paris, and Milan. Combining years of knowledge, international agency experience, and undivided attention to detail and strategy, both L.A. Models and New York Model management pride themselves in taking a personal interest in cultivating and managing each model’s career to not only see momentary success, but also to warrant longevity in the business.


Cory Bautista, Director and co-owner of New York Model Management, began his career in Miami at Ford Models, where he was the youngest director of any agency at the time. He now handles top names in the business as well as rising stars that are featured in advertising campaigns and editorials for prestigious brands such as Ralph Lauren, Shiseido, H&M, Italian Vogue, Marc Jacobs, Lanvin, Stella McCartney, and the list goes on and on.


Marion Smith, the Vice President of New York Models, started in 1969 at Ford Models, working under Eileen Ford. While there, Marion became President handling a number of the world’s top models including Elle Macpherson, Jerry Hall, Rachel Hunter, Christy Brinkley, Sharon Stone, and Naomi Campbell. She then joined Heinz in 2001 to manage New York Model Management.

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